Yes, I realize that most readers are not footie fans, let alone Chelsea fans, but Mourinho (aka José, Mou, and JM) is a flamboyant manager who illustrates much about what successful leaders should and should not do.
First a brief background for non-footie fan readers or, if you prefer, scroll down to 'My Mou Send-Up'.
Mourinho 1.0
Mou was a successful manager at Portugal's Porto, having won the highest honour in European club football, the UEFA Champions League in 2003.
He first came to Chelsea in 2004-2007 where he self-identified himself as the 'Special One' and guided the club to two Premier League championships after a drought of 50 years. To say fans were ecstatic would be an understatement. José became an instant God to the faithful at the club's home stadium, Stamford Bridge in West London.
After a rift with Chelsea's owner, Russian billionaire Roman Abramovich, who bought Chelsea in 2003, Mou left and spent 2008–10 at Italy's Internazionale where he again won the UEFA Champions League.
Mou spent 2010–13 managing Spain's Real Madrid, currently the richest football club in the world. Although successful, he did not win the coveted Champions League and had a falling out with Madrista fans and several key players such as the club's top scorer, Cristiano Ronaldo (considered one of the best footballers, if not the best, in the world) and keeper Iker Casillas, longtime goalie for both Real and Spain's national team, and a national hero to boot.
In his last days at Real, José openly touted the English Premier League as the best league and coyly suggested that he longed to return to Chelsea where he was universally loved.
Mourinho 2.0
Mou returned to Chelsea in 2013 to take charge after the club fired three managers in quick succession
- André Villas-Boas, who was sacked (i) after the club suffered defeats that dropped them out of the first four in the Premier League (needed to compete in the financially lucrative Champions League) and (ii) following a suspected a revolt of Chelsea's so-called old-guard players.
- Robbie di Matteo (Fired despite having guided Chelsea to its first ever Champions League trophy in 2012, RDM was the 8th manager in 9 years to be sacked by Abramovich)
- 'Interim manager' Rafa Benitez (who had managed arch-rival Liverpool), and was hated by many longtime Chelsea fans, indeed personally abused as the 'fat Spanish waiter', usually with vulgar added obscenities.
MY MOU SEND-UP
Several pictures (sometimes called memes on Twitter) illustrate Mou's managerial character and my take on his style. The two twitter accounts are
All tweets are send-ups and I hope they give a chuckle or two. You can decide how close to the mark they are.
1. DADDY MOU
Mou sees himself as a father figure (‘daddy’) to players, who by extension are his 'kids'. Many tweets below reflect this father-child theme.
For example, Michael Essien openly calls Mourinho 'daddy'.
One of Chelsea's best players ever is Didier Drogba, who was coached by Mou 1.0 in the glory days.
April 2013 after my club Real Madrid plays my beloved son Drogba's Galatasaray pic.twitter.com/csdUmXkpJ1It's clear that longtime #CFC captain, leader, legend John Terry has a special relationship with Mou as does Chelsea's all-time goal scorer Frank Lampard. This pic from MailOnline shows the closeness of Mou and the old guard.
— @daddy_mourinho May 2, 2013
2. LUSTER MOU
Mourinho lusted after the Chelsea job after his stint at Real Madrid went south.
I always say what I think. Your daddy would never tell a lie and set a bad example for my #CFC kids. pic.twitter.com/NklmGW5jeO
— @daddy_mourinho June 17, 2013
On returning to #CFC's Promised Land, I need to confess. When I met them in the CL with Inter, I had unclean thoughts pic.twitter.com/lCHlbXxFwG3. SUN TZU MOU
— @daddy_mourinho June 3, 2013
Clearly, Mourinho has read Sun Tzu’s The Art of War and taken it to heart.
Others have noted how #Mou's management style mimic tenets of Sun Tzu's The Art of War. Enjoy memes. RT few=nice #cfc pic.twitter.com/No0dhMSR1T
— @eurofutball July 28, 2013
At #RMFC #Mou broke a Sun Tzu dictum when he poked Barca's Tito Vilanova in the eye. Later he recognized his folly. pic.twitter.com/IQ0gODeDd6
— @eurofutball July 28, 2013
Clearly, #Mou integrates The Art of War into his management style. A meme to show 'son-daddy' is validated by Sun Tzu pic.twitter.com/l1h8FqeTUK4. GODFATHER MOU
— @eurofutball July 29, 2013
In a similar vein Mou is a lot like the godfather in Mario Puzo's The Godfather, made famous by three Godfather movies, the first two of which won Oscars as best picture, and the third of which was a bomb.
Whether or not #CFC lures Rooney from #MUFC, I must have a goddaddy-to-son talk with Nando.... pic.twitter.com/WuHDcduaWm5. EGOTISTICAL MOU
— @daddy_mourinho July 20, 2013
Despite sometimes taking blame for defeats, supposedly to protect his players, José does not epitomize a humble leader.
My biggest weakness at #RMFC? I took 'Job Interview 101', you media dolts! [Quotes thx to @TouchlineDrama] pic.twitter.com/U9FUkyL1Pk
— @daddy_mourinho May 4, 2013
Some guys, we have it all! #CFC #THFC pic.twitter.com/H9tgXDpWFt6. DRAMA QUEEN MOU
— @daddy_mourinho May 2, 2013
A big part of Mou's allure to fans and media alike is his flamboyance.
Helen Mirren's no drama queen. Now here's a Drama Queen! And only at #CFC's Stamford Bridge. pic.twitter.com/ZrtAtKyIax
— @daddy_mourinho July 22, 2013
They say divas (divos, in my case) are drama queens/kings who self-promote. Not me, my babies. pic.twitter.com/rb0zndFqa7
— @daddy_mourinho July 22, 2013
They say divos are temperamental drama queens. You could say that but I couldn't possibly comment. #CFC pic.twitter.com/PeprBVIpcE7. BASTARD MOU
— @daddy_mourinho July 22, 2013
Like many great leaders, Mou has a dark and ruthless side.
Do as I say, not as I do. Yes, I poked Barca's Tito in eye. Anyone called Tito needs taking down. pic.twitter.com/lyUbDyeV9y
— @daddy_mourinho May 2, 2013
Geez, the way I trash my own players you'd think I was a never forget, never forgive Scorpio. #RMFC #CFC pic.twitter.com/G0GDNAhla7
— @daddy_mourinho May 5, 2013
Yes, I'm a bastard at times. But Daddy's divorced Real. My Madrista son Ronaldo feels unloved? Tough titty, kiddo... pic.twitter.com/CyJcYS1F62
— @daddy_mourinho August 5, 2013
Love all my #CFC babies. No desire to weed any out. Still have a nagging feeling someone will let me down, but who? pic.twitter.com/7xA8mUu38n8. MEDIA MAGNET MOU
— @daddy_mourinho July 26, 2013
Besides flamboyance, Mou is loved by the media for his great interviews and quotability. Naturally, it's a love-hate relationship on the part of both sides.
To keep them warm in winter,to bring blankets ...1 day sun rises and my #CFC eggs are ready to go for life at top level pic.twitter.com/DKkQi2h29p9. MANIPULATOR MOU
— @daddy_mourinho September 17, 2013
Chelsea fans who adore Mou claim that he always says what he thinks, thus is honest and can be trusted. But in the interest of winning and deceiving opponents, Mou is a master manipulator.
Since I often speak in code, here's some help for #CFC fans from your doting Daddy. [Quotes thx to @TouchlineDrama] pic.twitter.com/bdDJ2xBzvO
— @daddy_mourinho May 4, 2013
Players who want to play in World Cup are in trouble if they're not 1st choice....Think about it, Wayne, my son. pic.twitter.com/3kPzLBdkKK
— @daddy_mourinho July 18, 2013
The media asked, 'Is it Rooney or bust' for #CFC? I said, "Yes" and Daddy Mourinho always says what he means. pic.twitter.com/FVYSiceMJm10. il PROFESSORE MOU
— @daddy_mourinho July 17, 2013
Being certain he is right, Mou is often a caricature of an oldtime professor who thinks he's the fountain of all knowledge and truth spews from his lips.
Daddy Mourinho has become 'il professore' #Mou delivering his truths to #CFC disciples pic.twitter.com/OzbJXm6tfF
— @eurofutball September 21, 2013
il professore #Mou pronounces on value of #Torres to #CFC... pic.twitter.com/t7HGu0FAnz
— @eurofutball September 21, 2013
Soon to come...il professore #Mou pronounces on #CFC's beloved Geezer... pic.twitter.com/Uc9DpVhkUr
— @eurofutball September 21, 2013
Then one day soon, il professore #Mou will have cut all his cookies and #CFC fans will rejoice in the outcome... pic.twitter.com/eJR1Rv0sviHope you enjoyed the tweets. More to come over time. To comment, please reply on the original Twitter sources.
— @eurofutball September 21, 2013